Jeeye LimInformation
CV
Brand and Graphic Designer with 4 years’ experience in visual communication and branding, creating cohesive design systems and campaigns across fashion, F&B, finance and public sectors.

Experienced in developing brand identities and visual storytelling across digital, print, packaging and spatial design.

Aspiring to be a Graphic Wizard !


Branding

Category ProjectYear
Commercial ProjectO’CLE Ad Company2026
Academic ProjectReLife for the UK2025
Commercial Project
Wild Rift Youtuber Event Match2025
Personal Project
Retrospective: S.Korea Millennial’s Nostalgia2024
Commercial Project
Jeongjin:don Restaurant2023
Commercial Project
IGE x WFG International Conference 2022
Academic Project
Right Cosmetics for both the visually impaired and non-impaired 2021
Commercial Project
Rebranding for Fashion Brand ‘malit’2020



Editorial & Print

CategoryProjectYear
Academic Project
The Great J Brothers x Tate Britain2025
Academic Project3-hour Zine Challenge2025
Commercial Project
Calendar for 20242023
Personal Project
Project ‘Pira 2023’ from S.Korea 2019-2023
Personal Project
Jeeye Newspaper 20192019



Visual Assets

CategoryProjectYear
Commercial ProjectKorea SCM & Logistics Festival 2021
2021
Commercial ProjectGraphic Elements for Cafe ‘Le Breeze’2021
Commerical Project
Illustration for Fashion Brand ‘DEMAIN’2020
Commercial ProjectVisual Assets for Character Brand ‘MOONG DOG’2020





Commercial Project O’CLE Ad Company2026


Category
Brand Identity
Graphic Design
Typography & Layout

Attribution
100%

Brand identity refinement for an advertising and marketing company as the brand expanded into new marketing services. The project focused on evolving the existing identity by developing a clearer logo system and visual direction to better reflect the company’s positioning in the marketing industry.


Design. Jeeye Lim




The symbol uses a comma motif to represent a marketing agency that clients can trust and feel comfortable working with.
As the brand originally began as a home care and cleaning service, a fresh blue colour palette was retained to convey a sense of cleanliness and clarity.



For visual consistency, the same typeface family as the existing logo has been used. Different font weights were applied so that the text is not read as a single word, but instead appears as separate visual units.













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